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Citizen Preferences on Sustainability Governance in Production Processes: A Comparative Study

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Ayanna Amadi
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Citizen Preferences on Sustainability Governance in Production Processes: A Comparative Study

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In our increasingly interconnected world, the sustainability of global supply chains is a topic that extends beyond the confines of individual business operations. It is a subject that affects and is influenced by public opinion, governmental policy, and economic dynamics, particularly in the context of emerging economies. A recent study explores this intricate network by assessing public preferences on the governance of sustainability in production processes across Brazil, India, and Indonesia.

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Understanding Public Preferences on Sustainability

The original survey instrument was implemented to explore citizen supply chain policy preferences, analyze the acceptability of these policies across non-OECD and OECD democratic economies, and evaluate how the acceptability of supply chain policies varies by individual participant characteristics. The study also includes an informational vignette experiment and analyses expectations regarding the benefit and cost consequences associated with varied supply chain policy designs.

Interestingly, the study found strong support for domestic measures aligned with global sustainability regulations across middle-income democracies such as Brazil, India, and Indonesia. The support was largely driven by positive impact expectations, with future benefits of alignment perceived as outweighing concerns about increased costs. This suggests a potential for stricter sustainability regulations for global supply chains that are acceptable not only in high-income economies but also in non-OECD countries.

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The Role of Consumer Preferences and Public Opinion

Consumer preferences play a significant role in shaping the sustainability dynamics of global supply chains. Recent research emphasizes the substantial influence of consumer sustainability and traceability preferences on information transparency for sustainable products. Positive brand reputation is also significant in shaping decision-making processes.

An EU survey revealed that 66% of all respondents and 75% of millennials take sustainability into account when making a purchase decision. However, there seems to be a discrepancy between interest and action, as 65% of consumers express interest in purchasing purpose-driven sustainable brands, but only 26% actually do so. This highlights the importance of public opinion in influencing governmental policy output and the critical role of accurate, transparent information on the sustainability of products.

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Public Preferences and Green Consumption

A separate study delved into public preferences surrounding green consumption. It found that women and individuals in economically developed regions show more concerns for green consumption. While the public responded positively to government policies and corporate actions, they reacted negatively to media campaigns.

The study used the Elaboration Likelihood Model (ELM) and text data mining to examine how information strategies from government, businesses, and media influence consumer attitudes toward green consumption. The results indicate the importance of external environmental information in explaining consumers' willingness for green consumption.

In conclusion, the governance of sustainability in production processes is a complex, multifaceted issue. Citizen preferences in emerging economies, consumer behavior in the global marketplace, and the influence of external environmental information all play critical roles in shaping the future of sustainable supply chains. Policymakers, businesses, and consumers alike have a part to play in driving sustainability and ensuring the balance between economic growth and environmental protection.

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